Bleacher Report
I helped lead the coverage for the content around the FIFA 23 ratings reveal. I used my knowledge on FIFA culture to help create a plan that generated over 1.8 million likes on Instagram.
FIFA 23 Ratings Reveal
I wrote, produced, and edited weekly TikTok and Instagram videos for B/R Football that focused on FIFA. The videos would acknowledge a player’s rating or simply look back on the nostalgia of FIFA.
FIFA TikTok Videos
Along with managing the daily accounts, I was able to pitch and budget out moments pieces for the account. These pieces required an illustration or animation and were used for a big matchup or to tell a story on a big moment.
